2D Artist | Concept Artist
2D Artist | Concept Artist

Brief
ITENO is a mobile number puzzle game that emphasizes counting. The game takes players through various landscapes filled with specific elements to create exciting experiences.
Contribution
• Mockups
• Character Design
• Map Design
• Icons
• Animations
Landscape Mockup
In a section of the map, Jyu will pass through an underground area. The landscape includes crystals, treasures, mining equipment, and flowing lava lakes.
Since the game was divided into sections, we also explored how it'll look at the end of a section.





Main Character
This is Jyu, the ITENO mascot.
Throughout the gameplay, the player follows Jyu across different landscapes and gameplay.
Main Character
This is Jyu, the ITENO mascot.
Throughout the gameplay, the player follows Jyu across different landscapes and gameplay.
Explorations



Creatures
In some maps, the player was going to encounter some creatures that bring a different type of gameplay. These were some explorations we went through.


Landscape
Some explorations for different landscapes for the creatures above.








Marketing Materials
















App Icons







Achievement Icons



Loading Screen Explorations








Trailer
Gameplay

Brief
Overcrowded: Tycoon is a mobile game where players manage their visitor's emotions by constructing the most thrilling rides, tasty restaurants, and hiring the funniest mascots that your idle theme park has to offer.
Contribution
• 2D Asset
• Illustration
• Environment Design
• User Interface
• Animations
Park Attractions
Attractions that players buy and places around the park to earn coins while keeping the park visitors happy.








Cinema Building
Cinema awards resources to the players in exchange for watching ads. It will deactivate after a certain amount of ads watched and refreshes the next day.






Space Park
The space park event introduces a park on an alien planet. The visitors will duplicate when they've ate enough food so it adds an extra layer of characteristic to the crowd management gameplay.







Gameplay
Winter Park
The winter park event introduces a freezing park where the visitors will become frozen over time and players will need to add hot tubs, heaters, and hot cocoa stalls to keep them warm.











Gameplay
Spooky Park
Ghosts appear in the spooky park scaring visitors and causing the player to lose revenue. Player need to build lights to keep the ghosts at bay.



Gameplay

Brief
Monopoly GO! is a game where you Hit GO! Roll the dice! Earn MONOPOLY money, interact with your friends, family members and fellow Tycoons from around the world as you explore the expanding universe of MONOPOLY GO!
Contribution
• Illustration
• Building Design
• Props Design
• User Interface
• 2D Asset
Landmarks
Buildings that the player upgrades to progress the game.






Citizens
Characters that walk around in the game worlds.

Backgrounds
Different worlds the player gets to explore.


User Interface


Stickers
Collectibles to ear rewards in game.



Brief
Tiny Airport is a mobile game where players manages an airport. Players manage the flow of passengers and plane and send them to over 60 REAL-WORLD DESTINATIONS all over the Globe!
Contribution
• 2D Asset
• Illustrations
• Environment Design
• User Interface
• Animations
The Airport
The main gameplay happens at the airport screen where the player manages crowdies and planes in the hangars.








Airport Shops

Ingame Shop

Gacha Opening Sequence
User Interfaces




Icons


















Brief
ChronoForge takes traditional roguelike multiplayer RPG gameplay and fuses it with strategic pvp and an evolving world map.
Contribution
• Armor Design
• Weapon Design
• Enemy Design
• Environment Design
Main Armors






Cosmetic Armors

















Weapons



Enemies




Settlement


Arena








Gameplay

Brief
A small puzzle game with the objective to fill in all the available spots in the level
Contribution
• Mockups
• Building Design
• Character Design
• Environment Design
Gameplay Mockups
Some explorations of the gameplay visuals using various perspectives, from top-down to 3D isometric, along with different screen orientations.









Buildings
Explorations and sketches for the buildings in the game.


Characters
The main characters that appear in the game.




Some extra sketches of the background characters

Creatures
Some threats that will appear in the forest section of the game.




Area Sketches




OTHER PERSONAL WORKS

Brief
Hero Crush is a mobile strategy game set in the Three Kingdoms era. The gameplay emphasizes strategizing troops to attack other player's base camps.
Contribution
• Character Design
Troop Leaders
A troop leader leads their soldiers during battle and provides effects and buffs to their team.
Da Qiao

Sun Quan

Sun Shang Xiang

Zhu Ge Liang

Huang Zhong

Soldiers
Soldiers fight along their troop leaders to defeat the enemy's base camp
Villager Soldier

Yellow Turban Soldier

Normal Soldier

Gameplay

Brief
Project Abigail is a spooky exploration game where Abigail tries to get home while discovering the reason everything started in the village.
Contribution
• 2D Asset
• Mockups
• Animations
Mockups




Abigail

Forest Elements



OTHER PERSONAL WORKS

Brief
A little town concept in isometric view.
Contribution
• Environment Design
Town Concept




OTHER PERSONAL WORKS

Brief
A game concept about managing restaurant while also exploring through different places to gain materials to run the restaurant.
Contribution
• Gamplay Mockups
• Set Design
The Restaurant
The main gameplay screen where player manages a restaurant.



The Exploring
Player adventures the world to gain materials to operate the restaurant.




Brief
A little restaurant selling seafood on the sea.
Contribution
• Building Design





OTHER PERSONAL WORKS

Brief
A little game where player collects Daruma.
Contribution
• Character Design
• Building Design
• Environment Design
Main Characters
These are the characters player will meet at the start of the game.

Collectable Characters
Some daruma explorations that players get to collect.


Daruma Habitat
Places to keep the collected Darumas.




OTHER PERSONAL WORKS

Brief
Some experimental stylized mecha design.
Contribution
• Mech Design


OTHER PERSONAL WORKS

Brief
Some works I did for fun.
Contribution
• Illustration
• Character Design
↓ click to view larger version ↓
OTHER PERSONAL WORKS

INFO
Puchong, MALAYSIA
[email protected]
SKILLS
2D Game Asset
2D Unity Animation
UI Design
Gameplay Mockup
Character Design
Weapon Design
Building Design
Prop Design
Environment Design
Illustration
Texture Painting
SOFTWARE
Adobe Photoshop
Adobe Illustrator
Unity
Figma
Adobe After Effects
Substance 3D Painter
EDUCATION
Google UX Design
Oct 2024 - Nov 2024Krenz Cushart Fundamentals
Apr 2021 - Oct 2022The One Academy of Communication Design
Diploma in Illustration, Movie and Game Art
May 2014 - May 2017
LANGUAGES
English / Mandarin / Malay
2D Artist | Concept Artist
Hello! I'm Jaden, an artist based in Malaysia.Over the past 8+ years, I’ve had the pleasure of working on a variety of game projects and enhancing my skills in creating 2D game assets and concept art. I am fascinated by all aspects of game development, but I specialize in ideation and visual design. Whether it’s for myself or the team, I strive to ensure that all content is presented to the highest possible standard. In my creative journey, I am always looking to create memorable experiences and push the boundaries of what makes games awesome!Outside of work, I enjoy reading, crocheting, playing games, and hanging out with my cat.I studied at The One Academy of Communication Design, where I gained expertise in concept art and illustration, and I completed a Diploma in Illustration, Movie, and Game Art in 2017.Thank you for taking the time to visit my site!
SELECTED EXPERIENCE
Key 2D Artist - Lemon Sky Studios
March 2025 - PRESENT
Review and provide feedback on artwork to ensure visual quality, consistency, and alignment with project direction
Create high quality 2D assets and concept designs for game projects
Collaborate closely with Art Lead and Client’s team to develop and refine visual solutions
Freelance Artist - Bluebuff Studios
January 2024 - PRESENT
Develop concept art for visual development, characters, environments, props, weapons, and creatures for game projects
Create hand-painted textures to support 3D asset production
Freelance Artist - ZeptoLab
July 2022 - March 2026
Collaborate with the team to produce gameplay mockups, UI, game assets, and animations within Unity game engine
Contribute to marketing visuals and live-ops content for game launches and updates
Contributed to the development of multiple game prototypes to support market testing and validation
Freelance Artist - CookApps Inc.
February 2023 - June 2023
Provide building interior and prop designs based on the description provided
Lead Artist, Why Knot Studio
October 2021 - February 2022
Defined and maintained art direction in collaboration with the Creative Director
Led art team by reviewing work, delegating tasks, and ensuring production efficiency
Oversaw visual consistency and quality across all project deliverables
Perform all duties in my previous position
Concept Artist, Why Knot Studio
November 2017 - October 2021
Produced key visuals, gameplay mockups, 2D Assets, UI, promotional materials
Implementing 2D game assets and animations in Unity game engine
Available for questions, collaborations, projects & coffee.
— Based in Malaysia, KL area.